How does the IndieMosh self publishing process work? | IndieMosh
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How the IndieMosh publishing process works

In a nutshell: you provide the completed manuscript. We do the rest!

1. Prepare your book

2. Hand it over

  • Once we receive your files, we check that everything will be okay for us to work on, and we invoice you for production.
  • We sort out the legal side of things including barcodes, ISBNs, Legal Deposit, etc.
  • We lay out your book for print or as an ebook and send you a digital proof.
  • We make any requested changes and send you a second digital proof for your approval.
  • Once you're okay with your digital proof, we order a print proof (where relevant), which can take a week or two to arrive.
  • This waiting time is a good spot to get a photo and author bio ready for us to use online, as well as your bank account or PayPal details for receiving your royalties.
  • If you receive your printed proof and you want to make changes, we send you a fresh PDF for your approval. Please note that changes will be invoiced at $75 per hour. If you would like a second printed proof we will also invoice you $75. However, it's your choice whether you order a second printed proof or not.
  • Once you're happy with your final proof, we send your book live online! This involves publishing your print-on-demand book (where relevant) on Amazon's international websites and via Ingram, and your ebook through Amazon and Smashwords (who then distribute to several platforms including Kobo, Barnes and Noble and Apple iBooks).

3. Reap the benefits

  • Congratulations, you're now a published author! Now you work to promote your book and make sales, and enjoy the glory!
  • Once your print book is live we order ten copies for you and four for our legal deposit requirements (various libraries and institutions around Australia).
  • You can tell your family, friends and readers to visit Amazon, Apple iBooks, the Kindle store and any of the resellers (such as Barnes and Noble and Kobo) where they can purchase your book or ebook.
  • If someone buys your paperback online, Amazon's or Ingram's print-on-demand arm will print a copy and ship it straight to them. You don't need to do anything.
  • We then send you a list of marketing ideas to take up at your leisure; these are mostly free or inexpensive ideas.
  • We'll also list you here as an IndieMosh author and add links to where your book can be purchased.
  • We'll also send you a voucher to list your book on One Thousand Words Plus, and if you've ordered any author's extras such as postcards, those will be organised now too.
  • As the book sells, we collect royalties and pay these to you when they reach at least AUD$10 at the end of any given month (but it takes at least three months for your royalties to flow through to us, so be prepared to see a delay between publication and your first royalty deposit).
  • Don't forget you'll get a loyalty discount when you publish your next print and ebook combo with us.

What we do

Here is a breakdown of the services you can expect from us, depending on the package you buy.

  1. We publish your print on demand (PoD) book via Amazon's CreateSpace facility and via Ingram so that it is available across the world via other retailers (etailers) such as Amazon, Book Depository (UK), Fishpond, Booktopia and Angus and Robertson (Australia) and Barnes and Noble (US), and to bricks and mortar bookshops across the world.
  2. We publish your .mobi ebook via Amazon’s KDP (Kindle Direct Publishing) facility so that it is available as a Kindle ebook from Amazon sites across the world.
  3. We publish your .epub ebook via Smashwords and enrol it in Smashwords’ distribution network so that it is released on iTunes (for iPad), Barnes and Noble (for NOOK), Kobo (for Kobo), etc.
  4. We focus on publishing paperbacks, generally with black and white internal pages, and reflowable ebooks (i.e. epub and mobi), but also offer hardback and full-colour options where required.
  5. We pay our authors a minimum of 85% of net royalties.
  6. We pay our authors around the fourteenth (14th) of every month where the balance in their account at the end of the prior month is at least AUD$10.
  7. We pay directly to your Australian bank account or PayPal account.
  8. We collect your royalties from overseas for you, saving you the hassle of having to obtain a US tax file number (ITIN) or a US bank account.
  9. We provide you with detailed extracts of your sales from the spreadsheets that Amazon, Ingram, CreateSpace and Smashwords send us, so that you know what sold, when and where.
  10. We actively discourage our authors from putting their books in bricks and mortar bookshops. Unless your book can compete with the latest cook book from Nigella Lawson or Shane Warne’s autobiography it won’t be on display at the front of the bookshop, but will sit on a shelf in its genre, competing with everything else there, and be lucky to be found by anyone. It is much less expensive for you to sell your book online, and you can reach a far wider audience without having to worry about stock control, invoicing, discounting and returns. You’re a writer, so write. This is the 21st century, so do it online via blogs, social media, articles etc. The more you write, the more places you pop up on the internet, the more you will encourage people to look for and buy your books.
  11. We actively encourage our authors to market their books to sell online. See the paragraph above!
  12. We allow you to choose your own editor, proofreader, formatter, cover designer and other specialists. See our Experts listings here.
  13. We create an IndieMosh profile page for you. This is linked to your books and vice versa, and to our Authors page. Your books are then linked to where they can be bought online.
  14. We provide guidance for setting up your Smashwords profile so that you can monitor your sales and update your profile at any time.
  15. We take care of barcodes if you're using a MoshPit Publishing ISBN.
  16. We take care of your legal deposit requirements if you use our ISBNs.
  17. We allow you to use your own ISBNs. However, you will need to take care of your own legal deposit requirements.
  18. We can order you any number of copies of your book at a wholesale rate at any time. You may then sell these to family and friends or on your website and keep all the proceeds.


What we don't do

We do a lot, but no business can do everything! Read this list to make sure you're not expecting anything from us that we don't provide.

  1. We don’t read your manuscript. We may see bits of it as we’re formatting, but we don’t have time to read it.
  2. We don’t own your copyright. You retain the rights to all your works and you can unpublish any or all of your works at any time – just send us an email or a letter so that we have something in writing.
  3. We don’t sell your book in book shops. See No. 10 under What we do.
  4. We don’t outsource your work to anyone if you have bought a complete IndieMosh package. If you purchase an IndieMosh package, all work is completed inhouse.
  5. We don’t create your Amazon AuthorCentral page. But we do send you a link so that you can do it yourself.
  6. We don’t create your One Thousand Words Plus listing. But we do send you a coupon code so that you can create your own listing for free.
  7. We don’t try to upsell you. We may occasionally alert you (generally via email) to other things we can do for you, if we feel you might be interested or should consider them, but we don’t get on the phone and use pressure tactics to encourage you to buy our other products or services.
  8. We don’t like to ‘own’ our clients. If you’re not happy, we’re not happy. So if it’s not working for you, and we’re not able to make you happy, we don’t try to force you into staying. See No. 2 above.
  9. We don’t pay the cost of developing and publishing your book. We are a self publishing facilitator, not a traditional publishing company. It’s your book, so you take the financial risk of publishing. If the book takes off, then you will get most of the reward (85% minimum of net royalties). If the book doesn’t sell, then at least we’ve been paid for the work we’ve done. We’re a business, and we need to stay in business.
  10. We don’t market your book for you. Yes, we make announcements on social media, and we list your book(s) on IndieMosh, and we send you a list of free and reasonably inexpensive marketing ideas you can explore to promote your book, but we are not a marketing company. As a self publisher, you need to learn what works for you and market your book accordingly.
  11. We don’t hang onto your royalties for three or six months. Or even a year (like some publishing facilitators do!). We pay out monthly to any author who has accrued at least AUD$10.
  12. We don’t pay royalties via cheque. We pay direct to your bank account or to your PayPal account.
  13. We don’t guarantee you a return on your publishing investment. We have no idea if your book will sell or not. Truly. It’s all a gamble. And we have no idea if you will market your book effectively or not, so we can’t guarantee you any return at all. That being said, most authors find that if they build an online presence and work hard, that they see the results in their sales, and we'll help you where we can - we have a Facebook page and a newsletter, so we're happy to give a shout-out if you're running a giveaway or landed a great news article somewhere!


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