What's the difference between sales and marketing?
Sales are sales – they occur when someone buys your book or ebook. But you probably already had that figured out!
Marketing generally comes first – it’s simply raising awareness of your book(s) and your subject matter. Really we should say ‘marketing and sales’ but ‘sales and marketing’ just flows off the tongue more easily!
The least expensive way to market is to have more than one book and then set one of your earlier, but representative*, ebooks free to encourage people to try out your work. If they like that ebook, then it acts as a free brochure (you don’t have to pay for printing or distribution!), and so encourages people to actually pay for your subsequent titles.
* It’s pointless having a free ebook which is of much better quality than your other titles, or written on a totally different theme. Readers are likely to be disappointed when they pay for your other titles only to find out that they’re nowhere near as good or not on the same type of subject matter.
How many books will I sell?
Anything between none and a billion! There is absolutely no telling how many books you will sell, whether they’re ebooks or PoD books.
Do I need a Facebook account, Twitter, website etc?
No, you don’t, but it’s better if you have some sort of web presence or internet marketing. While it is very useful to have some form of social media presence (e.g. Facebook etc), you shouldn’t do it if you’re not familiar with it or not comfortable with it. You’re better off with a static website, and free tools such as author pages on Amazon and Smashwords.
If you’re not keen on having an internet presence, that’s okay. Grab a copy of Make A Killing On Kindle Without Blogging, Facebook Or Twitter: The Guerilla Marketer’s Guide To Selling Ebooks On Amazon by Michael Alvear (this is the link to the print version) and find out how to title your book, subtitle it and write descriptions which work without you having to spend hours on social media.
How can I sell more books?
- Read as much as you can about how other people are selling their books.
- Tell anyone you know that you’ve published a book.
- Send a link in emails to friends or colleagues who may be interested in what you’ve written.
- Have a link to where people can buy your book(s) as part of your email signature.
- Make sure you complete your author profiles on Amazon and Smashwords – and upload a headshot – readers love to know what their authors look like!
- If you’ve released an ebook, then enter it in the annual Global Ebook Awards.
- Let us know if you need to change the keywords on your listings.
- Write more books. The more you write, the more you have to offer. Dan Brown had three slowly-selling books out before he released The Da Vinci Code. Sales of The Da Vinci Code then sent his audience searching for his prior books – they were hungry to read anything of his they could get their hands on. So don’t despair if your first book isn’t a great hit – just keep building your audience and writing and if you’re any good, it will, eventually, happen.
- Have some free ebooks available as well as paid ebooks – this helps encourage potential readers to give you a go.
But IndieMosh is a publisher, doesn’t IndieMosh promote my books for me?
Yes, we do, within our limited range of promotional abilities. But we’re not a ‘traditional publisher’ – we’re a self publishing facilitator. Our job is to help you produce your book – as a self publisher, your job is to write it and sell it.
If you need marketing assistance, perhaps you can find a marketing person on our Find an Expert page.